p.i.n.k. Proves To Be the World’s Perfect Party Spirit

This month, p.i.n.k, the first 80-proof super-premium vodka flawlessly infused with caffeine and guarana hits the shelves, filling a void in the spirits category. Made from the finest handcrafted vodka from Holland, p.i.n.k. contains a flavorless caffeine and guarana formula that does not disrupt the vodka’s exceptional quality.

The brand concept for p.i.n.k. emerged from the growing trend of mixing alcohol with energy drinks. Consumers wanted a completely versatile vodka that provides the intensity without the unwanted flavor of popular energy drinks. David Mandell, president and CEO, High Energy Holdings, LLC created p.i.n.k. to fulfill the need.

Mandell, a former corporate litigator and Chief of Staff of the Federal Aviation Administration spent almost two years perfecting the formula. Working with one of the leading flavoring companies in the country, Clarendon Flavor Engineering, Mandell developed a unique process to extract the natural intensity component from the guarana bean, while removing its native dark color and tart flavor. Guarana is a Brazilian bean that contains a natural form of caffeine, which is two-and-a-half times stronger than the caffeine found in coffee or tea.

“While traveling through Brazil on government business, I witnessed the power of guarana and its widespread popularity,” Mandell tells HappyHours.com. “The bean is now being used in sodas, juices, work-out drinks, vitamins, and a host of foods. For us, it was a perfect ingredient for p.i.n.k.”

Mandell partnered up with his long-time friend, Christy Farias. They are working together to solidify p.i.n.k. as the hot new standard on every back bar in America. Farias, former New York head of sales and marketing for The Patron Spirits Company, left her position to launch p.i.n.k. -- one of the most revolutionary products to hit the spirits industry in decades.

“We’ve created a truly versatile product with universal appeal,” adds Farias. “p.i.n.k. can be enjoyed on the rocks, mixed with soda, or shaken in martinis.”

To further convey the brand’s sexy, cutting-edge image, Mandell commissioned The Bailey Group to design its 750 ml bottle, which is made by Saver Glass. They developed a bottle design and decoration that radiates a p.i.n.k. “glow” representing the intensity and spirit of the product.

Saxco-Demptos, Inc. and Saga-Décor worked with The Bailey Group to produce the bottle, which uses a transparent white ceramic coating that creates a frosted look. The back panel is imprinted with a vibrant pink organic ink that fades into the frosted white inorganic coating. On the face panel the brand name, p.i.n.k, pops out in clear glass allowing a glow of pink color from the back to shine through. An image of dancers on the back panel reinforces the “perfect party spirit” of p.i.n.k.

Southern Wine & Spirits began distributing p.i.n.k. on May 1st. The suggested retail price for a 750 ml bottle is approximately $40. For more information, go to www.perfectpartyspirit.com .

High Energy Holdings, LLC was founded in 2005 by David Mandell. p.i.n.k. is a super premium vodka from Holland, distilled five times and infused with caffeine and guarana. It is bottled in Florida, USA, in bottles produced by Saver Glass in France.